Set Your Goals – ‘This Will Be The Death Of Us’ – Album Review

Marketing something as “pop-punk” conjures many connotations: polarised in cultural concept and design, the veneered deception of pop’s plastic simper is contrary to the grimace of punk’s acerbic social commentary. Escapism verses realism – it’s no wonder the kids are confused. Branded as such and acting as an ephemeral solution to the perplexity of adolescence, Set Your Goals’ attempt to inculcate and lead a Generation Next-style youth movement left disenfranchised by their dreams having been burst at the hands of capitalism’s rapacious desires is nothing more than a polished war cry. Call it what you will, but ‘This Will Be…’ will do little more than to stir a teen from their slumber with its vacuous and laminated Blink-182 scuzzy guff, than inspire the full Clash rebellion that it desires.


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